Erotica Cover Watch

Why only women on the covers of erotic books?

Archive for the ‘cecilia tan’ Category

Erotica Cover Watch: Young Studs, ed Cecilia Tan

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Erotica Cover Watch: Young Studs, ed. Cecilia Tan, pub. Ravenous Romance

Tan-MFAnthology_290Tan_youngstuds

Okay, so we’re in a recession and you can only afford to buy one of these two books. I know, life sucks. But which one will you go for? Think carefully! Money’s tight, remember. And this is a tough call. On the one hand, you’ve got …

Oh, so you all just bought Young Studs and a copy for your friend. I see.

But here’s a thing: there was no need to choose. I fooled ya! MILF Fantasies and Young Studs are the exact same book – well, on the inside at least. Now, this isn’t a publisher trying to trick you into buying the same thing twice; this is a publisher responding to its readers.

Cecilia Tan, editor of the anthology, got in touch with Erotica Cover Watch to tell about this ‘victory for the female gaze’. When MILF Fantasies was first released as an ebook early in 2009, it barely sold. Cecilia was informed it was one of Ravenous Romance’s worst selling anthologies. Then the book was repackaged, the pretty woman on the cover vanished and along came three young dudes baring their rock hard abs – result! Within days, the book shot into RR’s top ten.

Ravenous Romance are primarily an erotic romance publisher. As we know, there’s beefcake aplenty on romance covers because, in catering explicitly to women, the genre doesn’t have to worry about deterring male consumers. But RR are also publishing straight erotica such as Young Studs (contributors include names familiar to anyone who reads smut: Rachel Kramer Bussel, Elizabeth Coldwell, Andrea Dale, Sage Vivant) and, because these are ebooks, again the publisher needn’t fret about passing guys going all weird at the sight of another guy with his kit off. As Cecilia wrote: ‘What [RR] have found is that the ebook audience is so overwhelmingly female that the “normal” rules of erotica publishing (you know the ones, the ones that say a woman has to be on the cover) Do Not Apply.

I think this is progress. Sure, we want to see men and couples on covers that exist in spaces other than those reserved for women. We want men to be sexualised in the way women are sexualised. We want het erotica for men and women to be represented by men and women on the covers. It’s called equality. And if ebooks can nudge erotica publishing in that direction, I’m happy.

I’m currently working with Alison Tyler and Pretty Things Press and had my first epublication a couple of weeks ago. Yay me! One of the great joys has been discussing covers with Alison who’s more than happy to experiment with a range of styles. And I can promise you, in anthologies to come, there will be smokin’ hot guys on our e-covers!

BWE2010What’s particularly interesting in the redesign of Tan’s book is the title change and shift in emphasis from the woman who is fantasising to what she’s fantasising about. Erotica, still lingering in the wake of being a male-aimed genre, frequently focuses on women. It’s preference is not just for women on its covers but also for the female voice; the female revelation and confession; the authentic female experience. Erotica (like porno) often wants evidence of women having a good time and could be accused of prioritising that rather than actually offering them a good time.

It’s well known that lots of women are hot for M/M but in, for example, Violet Blue’s Best Women’s Erotica series, the writers’ call for submissions state:

The desired orientation within the main sexual element of the stories is primarily heterosexual, yet bisexuality and lesbian encounters are also encouraged. The primary focus of sexual activity must be on the female experience; female pleasure is the main element.

MILF Fantasies seems to be following in that tradition as do numerous other erotica books with titles such as Dirty Girls, Kinky Girls, Hot Women’s Erotica, Ultimate Curves etc. Women aren’t just looked at on the covers; they’re looked at in the titles and the text. And what women are looking at (in their heads, in their fantasies) is downplayed or discounted.

Hot_Dads__The_DI_49d62b151af1d As MILF to Young Studs illustrates, the content of a book can stay the same but how it’s marketed and who it’s aimed at can differ greatly. And Ravenous Romance are boldly targeting their erotica at women – and the strategy is clearly successful.

Look what’s riding high in their charts right now: The DILF Anthology.

I mean, no one would dream of designing a book like that to market to straight men, would they?

Kristina
xx

Instant gratification: go here to download Cecilia Tan’s The MILF Anthology Young Studs.

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Written by Kristina Lloyd

July 30, 2009 at 7:04 am

Erotica Cover Watch: SexMagick: Women Conjuring Erotic Fantasy, ed Cecilia Tan

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women-conjuring-fantasy

SexMagick: Women Conjuring Erotic Fantasy, ed Cecilia Tan, pub Circlet Press

Watched by Kristina Lloyd

Mirror, mirror, on the wall,
Who’s the narcissistickest of them all?

Why, women, of course!

What else could justify imagery which asserts we conjure up erotic fantasies by gazing at our own reflections? What else could explain why hot babes on erotica covers are there at the expense of hot men? What else could make sense of the notion that what women want to look at is not actual, phwoarrr, yum, supersexy dudes but at themselves all pretty and dreamy; at themselves as seen through their own eyes and by extension, through the eyes of others?

The concept of female narcissism explains this SexMagick cover – and so many others – very neatly. Women like looking at women because we’re in love with ourselves; because we’re enthralled by our own charmed bodies; because our desire is entirely self-directed. We don’t want. We just want to be wanted. And we can only be wanted if we want ourselves; or at the very least if we’re paying more attention to our lippy than to him. When we conjure up our fantasies, we’re not thinking about what might get us hot and bothered; we’re thinking about how we might be seen and how we might be wanted.

What rot!

If this really was sex magick, you’d think we might be able to look into a lake and see something, well, magic! Like a cock or a guy or a well-endowed dragon or a water sprite with an evil grin and a pair of handcuffs. But no, the amazing hoodoo is: women are content to get off on themselves.

Age-old clichés about supposed female narcissism (hello, Sigmund!) unfortunately segue into contemporary, populist ideas of female empowerment. Freud compared narcissistic women to cats (always useful to compare female gendered roles to domestic animals): they are remote and have ‘self-contentment’. These women are also, typically, beautiful and fascinating to men. Yes, a narcissistic woman may sound like a stereotypical wank fantasy dominatrix figure but please, let’s not even go there. The point is, onto these cat/woman notions are mapped more positive ideas many modern women aspire to: self-sufficiency, independence, being in need of no other to complete them. Wow! Isn’t that one of the goals of feminism? To stand alone? To be free from the prison of dependence – economic, social, emotional? For women to love themselves and live meaningful lives and not need men to provide validation, self-worth and regular mortgage payments?

Yay, this is strong stuff!

But Goddammit, it shouldn’t follow that, in rejecting an oppressive society in which men, historically, have ruled over women, we – women – must also reject men. Historically, desiring has been a male privilege. Isn’t it time we got what was ours? The equal right to lust and look?

We frequently hear of women declaring they’re asserting their right to express their sexuality. All too often what that actually means is: Hey, look everyone! I’ve got my tits out again! (Ain’t it funny how this version of ‘feminism’ is the one that’s gained the most ground in recent years; the one that’s slipped easily through the filters of patriarchy, a system which would far rather keep women disempowered.) But see this: here’s a picture of me expressing my sexuality:

beautiful_brandon_mills_joe_oppedisano1OK, so it’s not actually a picture of me. But much of my sexuality is about my desire for men. And to the left is a picture of a rather hot man. I found him, I lusted, I showed you. There: that was an expression of my sexuality.

The cliché of female narcissism as expressed through erotica-cover imagery works (supposedly) to please both women and men. If women aren’t directly in love with reflections of their exact selves, they’re in love with an approximation: reflections of other women. Maybe we could scale down the narcissistic aspect and say women just like to identify with other women. Or maybe we could develop it and prey on ideas of narcissism to conjure up ‘magick’ ideas of female bisexuality being the female norm, the favourite fantasy of men everywhere.

Because women’s so-called narcissism justifies both these injustices.

Or maybe we could dispense with this whole crock of shit and say female narcissism is a psycho-social construct which ought to have been put out with the trash decades ago. But it still lingers. Why? Why do we see it reflected (ha!) on erotica covers? In representations of female sexuality? Because it suits the status quo, that’s why. Because erotica still targets men – or women who like to see themselves through men’s eyes, who like to identify, who like to be perceived as sexy. And the reason many women are comfortable with this is because ours is a culture which ignores female desire and practically forbids us from looking at guys. Sometimes it can seem like women’s only option to look to themselves. Freud saw this lack of object-love as a typically female dysfunction but of course, it’s our culture which is dysfunctional.

sexmagick-for-menThere’s a companion volume to this collection: Sex Magick 2: Men Conjuring Erotic Fantasy. Unfortunately, the image is teensy. But it looks to be a pic of a guy on a couch ie in a state of dreaming or fantasising, and quite possibly bound. Standing by the couch is a woman. He has conjured her up; she is there for his pleasure.

Wouldn’t it be magical to have a parallel pic on the female fantasy cover? To have an image depicting a woman desiring what most women desire: a sexy guy.

Actually, it wouldn’t be magical at all. It would simply be fair and equal. But erotica publishing doesn’t do fair. Erotica publishing likes to claim it’s offering something for majority viewers: for men, for bi women and for women who like to identify. It likes to claim its hands are tied and it can do nothing but reflect consumer taste. Erotica publishing is so steeped in sexism, it can’t see itself for what it is.

Written by Kristina Lloyd

March 19, 2009 at 9:02 am