Erotica Cover Watch

Why only women on the covers of erotic books?

Archive for the ‘best of’ Category

Erotica Cover Watch: Best of Best Women’s Erotica, ed. Violet Blue

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BBWE

Erotica Cover Watch: Best of Best Women’s Erotica 2, ed. Violet Blue, pub. Cleis Press

Watched by Kristina Lloyd

Erotica Cover Watch is officially en vacances but clearly I’m a workaholic heading for a heart attack because there we were, Mat and I, sipping pina coladas by the pool, when I was struck by an overwhelming urge to call the office and yell, ‘What is it with all the women’s arses? Seriously, what the fucking fuck is wrong with you? Can’t you do anything right? I left a memo saying: HETEROSEXUAL WOMEN FIND MEN ATTRACTIVE. And what do you give those bitches to look at? More women’s butts! You’re FIRED!’

Best Women’s Erotica is, to quote the publishers ‘a legendary and groundbreaking yearly series, and is the best-selling women’s erotica collection, period. Every year BWE raises the bar for explicit erotica written by and for women.’

OK, now remember that part, ‘by and FOR women.’

Here’s more from the call for submissions: ‘The desired orientation within the main sexual element of the stories is primarily heterosexual.’

You got that? It’s het. So here we have an anthology aimed at women; its stories are primarily heterosexual, meaning its main target audience must be primarily het women too. In case you missed the memo: straight women fancy men. Seriously, they do! So what are you going to put on the cover of this book? An elephant, yes, that’s right! Or … or a car. What about a large pile of phone directories? Excellent! You’re hired. The important thing is, if you want to market erotica to women, choose an image which completely bypasses their desire; try to forget the fact they even have desire. Here’s two we made earlier:
BWE2010BWE2010_2

These images are both for BWE 2010. The first image was a result of a regular marketing meeting; on the agenda: ‘another book of het erotica from Cleis. Cover suggestions?’ And everyone shrugged and said, ‘Woman’s arse, the usual.’ A few weeks later, management thought a BWE cover ought to be a bit different so they put a naked women in some trendy shoes on a chair and told her to look at the camera. This is a clever trick to fool people into thinking this represents an empowered woman expressing her sexuality. Cos she’s not just being looked at, she is looking right back. Cool! Equality! Also, add some hip consumer desirables to the pic of the chick and people can’t help thinking it’s a little bit more feminist cos, look, she has agency! She’s been shopping!

Cleis Press have been featured on ECW several times. We’ve written to Cleis’s editors. No reply. Nothing much has changed – although, hang on, the recently released The Mile High Club does include a guy so may be somebody is paying attention. It’s a little too early to tell.

I have a story in the forthcoming BWE 2010 which was then selected from the last five+ years of the series to be included in Best of Best. This was the first time I’d ever subbed a story to Violet Blue so I was thrilled with the double hit. And not so thrilled when I saw the covers. If you’re an author you may know how horrible it feels when work you’re proud of gets packaged in a cover which insults your writing.

Here’s two more of the latest images from Cleis Press, Best Lesbian Erotica and Best Gay Erotica.
BLE2010BGE2010

Doesn’t that break your heart? Or make you hopping mad? Or both? Those are two gorgeous covers accurately representing the content and the sexualities of the books’ target readers. They feature couples expressing desire, affection, sexiness, lust, love. Kissing! There is some very beautiful kissing going on!

I want kissing too! Why, oh why, can’t BWE incorporate images of men to feature heterosexual couples on their covers? Just picture that image on Best Gay Erotica with a woman below the guy with the extraordinarily lovely arm. Sexy, no? But instead, Cleis Press are selling us yet another book in which a lone woman is objectified on the cover. Does that look like female heterosexual desire to you? No, me neither. Small wonder that last year’s Best Women’s Erotica is usually riding high in Amazon’s Gay and Lesbian charts. It is confusing.

It’s particularly baffling when these covers are coming from a progressive, liberal publishing house which prides itself on championing marginalised groups. It looks as if straight female sexuality is just a tad too radical for Cleis whose het erotica covers are peddling the same old sexist shit, perpetuating the notion that straight female desire is insignificant; that straight women are happy to identify with images of women and to be the ones who are looked at, never the ones who are looking and actively desiring.

ECWstatsAug09_xCleis Press describe the BWE series as ‘groundbreaking’. The content may well be but the claim is starting to look increasingly dubious and dated when the ideology underpinning Cleis’s marketing to women comes straight from mainstream culture’s sexism.

Since we started this campaign, the growth in support has been astronomical. We’ve caused a leading UK erotica publisher to rethink its covers; have had articles published in one of the UK’s top newspapers; and have been one of the driving forces behind Filament magazine’s successful bid to print erections for the female consumer. (We also have an exciting top sekrit project in the erotica publishing pipeline – sshh!). Meanwhile, across the pond, Cleis Press are simply looking the other way, acting as if we are not here, as if our voices – ours and yours – don’t count.

But we are here and our voices matter. And we are staying and we are fighting for change.

Pass the pina colada, Mat. Same book, same time next year?

Written by Kristina Lloyd

September 3, 2009 at 8:12 am

Erotica Cover Watch: Best of Best American Erotica 2008, ed. Susie Bright

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Best of the Best American Erotica 2008, ed. Susie Bright, pub. Touchstone

Watched by Mathilde Madden

Okay, everyone at Erotica Cover Watch thinks Susie Bright is awesome. I know the BAE series is ground breaking and amazing. (For my review of the content of the 2007 book go here). And, yes, I am sad it has ended after 15 years. And, no, I don’t think Susie Bright chose this cover herself or is responsible for it. This really isn’t about that.

Be clear: this is a flagship erotica book. And that is what this post is about. The fact that from the trashiest erotica collections right to the pinnacle of progressiveness we find exactly the same thing on the cover. A woman.

My Pleasure
Now this blog isn’t about specific covers. It’s about the absence of men on covers in general. This cover features yet another woman so it qualifies.

However, to delve deeper and look at this cover with its picture of a woman who is reading and masturbating (as well as being, we ought to note, not exactly white and not exactly thin) I know some readers will be thinking: what’s not progressive about that?

It might be a more radical image than normal, but it’s hardly challenging the idea that erotica cover images are always aimed squarely at the enjoyment of straight men. It’s hardly challenging the idea that only images of women’s bodies can be erotic images. Don’t be distracted by the fact she is wanking.The fact is women masturbating has been a mainstay of straight male porn since forever. Yes she’s getting pleasure but only at a price. The price is being a body to be consumed too. Female pleasure has always been allowed in straight erotica (far more so than male bodies) – but as a product to be consumed by men. What’s the big difference here?

Oh, sure, I can identify with her – how come women have to always draw the short straw of identifying? Why can’t we just stand back and enjoy sometimes? Identification might be all very well, but why is that *all* I get with the cover images of erotica? Sometimes I want to be offstage getting to lust and desire. Where’s my desire? Where’s my lust object?

More LOLZ in the sidebar!

And isn’t it even vaguely patronising that the cover is giving me ‘permission’ to wank over this work? I know what to do with porn. Don’t give me an instruction manual in place of a bicep. No one would suggest that a male reader needs such an obvious invitation.

Because you know and I know that I will die of old age before I see a general purpose erotica book with a guy diddling himself silly on the front cover.

And it feels like that’s the price I have to pay as a woman to be part of the world of erotica writing. I have to accept that I am part of a world that will only present female bodies as signifiers of the erotic. I’m not American so I’ve never been part of this series of books even in the loosest way – but I know enough erotica writers to understand that this prestigious series is considered a career high point for any US author who has their work included.

When I told Maxim Jakubowski in an earlier post that I preferred not to submit stories to anthologies that I thought might have sexist covers he was slightly incredulous.

“I think you’re just damaging your own editorial prospects, as this would preclude you submitting to Alison, Rachel KB, Violet Blue, Mitzi S, X-Cite Books or myself, and we right now probably account for going on 90% of the admittedly restricted erotica anthology market…”

And he’s quite right. Although a lot of editors are quite understanding and talk to me about how I feel about covers (I know they don’t pick them). I’m in Alison Tyler’s ABC books which have exclusively women on the covers. But I do try and stay away from naked arses, headless women in PVC and the covers I am so sick of seeing or find sexist and unfair. It’s not science. And it’s certainly true that I have to compromise or I would never be published.

This cover, well it’s just a bit disappointing really that the best of the best is still only represented by a picture of a woman. It doesn’t really matter what kind of woman she is or what she’s doing. It’s still the same message. Women’s bodies = erotica. If no revolution here then where?

Yeah, I’m sure this cover was picked out in the marketing department of the big publishing house where this volume was forged. And doesn’t that just tell you the real truth about erotica? Forget how progressive we think erotica is these days – the publishers don’t seem to think that. Because even when the content of erotica books is ground breaking, the ground-breaking-ness doesn’t start until page 2. The inside might say sexuality is for everyone – the outside says different. No matter how crisp and honed the prose. No matter how the stories challenge the status quo. It might as well be a crumpled jizz rag for the dirty mac brigade as far as what sort of images the publishers and book sellers think will sell.

So while the content of some erotica might look all progressive these days with the themes it covers and its championing of real female voices (as opposed to the men putting on squeaky voices that used to be its mainstay) – and there is no question that erotica has been revolutionised by the inclusion of women as editors writers and consumers – it’s still as reactionary as ever when it comes to being pretty on the outside.

And BAE is about erotica. As a book it’s general purpose. All erotica. All kinds of people with all kinds of desires. So how come the cover of this book reflects only the desire for one sex? The desire for women. Surely *some* of the Best of Best America Erotica is about desiring men. Surely some Americans desire men.

A MAN’S ARM – I AM DOING CARTWHEELS!!!!
And in fact let’s trawl back through amazon and find some of the previous covers.

Six years of covers and I count: a woman’s clothed arse, a woman’s naked arse (okay, if you want you can argue with me about whether or not that is clearly a woman but it’s pretty fucking feminised), the only obviously masculine bit of anatomy – a man’s arm!!!!! A MAN’S ARM – I AM DOING CARTWHEELS!!!!, a woman’s airbrushed made up face, two woman’s legs complete with lowered knickers, and one single woman’s leg, three high heels and a partridge in a pear tree – oh, no, I mean an apple. (And the arm holding that apple is surely a woman’s if it’s enacting the scene I presume it’s enacting.)

It’s an interesting mix. If I wanted to start wading in that subjective mire that is matters of taste I would say that these covers are nicer, more fun, better designed and less obviously dated than those of other anthologies where it is just another year, another woman’s arse.

But it’s still woefully short of featuring anything approaching man candy. Of anything representing to the casual consumer the idea that desire might be directed towards men. One arm in six years! How would you feel if you cracked open an anthology like this and found every story inside was about the desire for female flesh? Pretty surprised, right? So how come that’s okay on the cover? And face it, the cover is seen by way more people than ever read the contents of these books.

Do you maybe see our point now? It’s not about this book or that book, this editor or that one, this author or that one, this publisher, this type of image. It is about an overwhelming imbalance in who gets to be on the cover of erotic books. On who plays the role of looked-at. And what happens to those of us who like to look – but like to look at the gender we are not allowed to see on mainstream non-romance erotica?

Not everyone’s pick is looking at women. Women are not what I think of when I think of an erotic image. If for you they are, great. Don’t panic, I don’t want to steal all your candy – I just want fair shares.

Written by mat

September 25, 2008 at 6:45 am